Our Story


Inspiring people to make their own choices, starting with what they drink.

Brand Story:

“What makes The Bitter Housewife, bitter?” Being told an Old Fashioned shouldn’t have a cherry in it. An eye roll because I ask for cheap bourbon and a perfect ice cube. Drinks shouldn’t have rules. 

We’re here to let you off the hook and encourage you to embrace what you like. You can’t stand the taste of whiskey, there’s no shame in that. Prefer your wine in a juice glass? Me too! You don’t drink alcohol at all? We support that. 

The Bitter Housewife was created for me and my whiskey-drinking friends. We don’t want to be talked down to and we don’t want to be told what we like isn’t “correct”. I don't believe cocktails should be intimidating or that you need a whole new vocabulary to talk about them. I believe in great taste, real ingredients, and fun. It is cocktails after all. 

Let’s be bitterly honest.

– Genevieve Brazelton, The Bitter Housewife